From forecast to action: How digital twins reshape CPG manufacturing

Back Manufacturing & CPG Supply Chain 10/21/2026 by Liya Getachew As seen on Supply & Demand Chain Executive , originally published September 2026. A single viral moment can now upend a manufacturing line. In today’s retail landscape, an internet trend can send demand for one product variation soaring in a matter of hours. This means that a demand spike can materialize and peak within days, not months. This can leave supply chain leaders scrambling for an immediate response. When forced to choose between a viral moment and protecting the stability of a continuous production line, brands encounter a phenomenon called “production paralysis.” This is the fear that the risk of operational failure outweighs a revenue spike driven by a viral product. This paralysis exposes a vulnerability: a... Read the full article: https://senderoconsulting.com/digital-twins-reshape-cpg-manufacturing/